A White-Label Chatbot
Platform for Agencies
Deploy AI chatbots for your clients under your own brand — without SaaS fees, lock-in, or ongoing support burden.
Built for agencies. Designed for their clients.
Agencies own and monetise the platform — clients self-manage their chatbot day-to-day.
Why Most Agencies Avoid Chatbots
Agencies like the idea of chatbots — but most platforms come with trade-offs that don’t make commercial sense.
How Undercom Compares
Most chatbot platforms are built as SaaS products. That introduces trade-offs around cost, control, and ongoing workload.
Undercom is built differently. It removes those trade-offs by giving agencies ownership of the platform, unlimited client deployments, and a model that doesn’t create ongoing support overhead.
← Swipe to compare →
| Typical Chatbot SaaS | Undercom | |
|---|---|---|
| Ownership | Platform provider | Agency-owned |
| Pricing model | Monthly / usage-based | One-time purchase |
| Client limits | Per-client fees | Unlimited clients |
| Revenue control | Provider sets terms | Agency sets pricing |
| Branding | Limited / co-branded | Fully white-label |
| Hosting | Vendor-hosted | Self-hosted |
| Client self-service | Limited | Designed for self-service |
| Ongoing support | Required | Minimal |
Designed for Client Self-Service
Undercom is intentionally designed to minimise agency involvement after initial setup.
Automatic knowledge ingestion
The chatbot can scrape the client’s website and relevant public sources to build its initial knowledge base.
Client-managed content
Clients can upload documents, FAQs, or custom knowledge without agency involvement.
Visual customisation
Clients can adjust chatbot colours, logos, greeting text, and tone to match their brand.
No ongoing training workload
The system relies on structured content and configuration rather than constant manual retraining.
Proven in the Real World
Undercom is not experimental software.
Live usage, shaped by reality
This real-world usage has shaped the platform’s architecture and UX — ensuring it’s reliable, predictable, and agency-friendly.
- Deployed on real client websites
- Running continuously in production for over 18 months
- Handling real customer enquiries daily
- Operating without ongoing agency support
- Stable with no reported reliability issues during live use
What this means for agencies
Less project risk, less support debt, and a platform you can confidently productise.
Client Outcomes
These are live, agency-deployed chatbots — already in use by real businesses.
What's Included
Everything you need to run an AI chatbot service. One purchase. Lifetime ownership. No monthly fees.
Complete Source Code
Full access to the entire codebase. Modify, extend, and customise everything.
Database & API
PostgreSQL database schema with REST API endpoints ready to deploy.
Analytics Dashboard
Track conversations, leads captured, and usage metrics per client.
Multi-Client Management
Manage unlimited clients and bots from a single admin interface.
Embeddable Widget
Lightweight chat widget that installs on any website with one line of code.
White-Label Ready
Fully brandable UI - use your logo, colors, and domain.
Self-Hosted Security
Your data stays on your servers. Full GDPR compliance.
AI Model Agnostic
Ready to use with OpenAI and easily extendable to other LLM providers.
How Agencies Monetise This Platform
Agencies typically recover the cost with their first client deployment — after that, it becomes a pure margin service. No per-client fees, no usage caps, no revenue sharing.
Monthly Add-On
Add the chatbot as a line item to existing retainers (e.g. “AI Chat Assistant” or “24/7 Website Support”). Simple, repeatable, low friction.
Typical: £29 – £99 per month per client
Lead Capture Upgrade
Replace static contact forms with a chatbot experience and position it as an enquiry capture upgrade for local service businesses.
Typical: £50 – £150 per month (or bundled in SEO/PPC)
Client Acquisition Hook
Include a chatbot as part of a website proposal (or offer a short trial) to make your pitch feel modern and differentiated.
Great for agencies competing on websites alone
Vertical-Specific Bots
Package niche chatbots (e.g. “Estate Agent Bot”, “Physio Intake Bot”, “Trades Quote Bot”) and charge more because it feels bespoke.
Typical: £99 – £299 per month depending on niche
Because the platform is self-hosted and white-labelled, you keep 100% of the revenue.
Pricing
Undercom is designed to be commercially simple. A single one-time agency purchase gives you unlimited deployments and complete pricing control.
Simple, One-Time Agency Licence
- Self-hosted deployment on your infrastructure
- Admin dashboard for managing clients and bots
- Fully white-label and brandable
- Compatible with OpenAI and other LLM APIs
- No per-client fees
- No usage-based pricing
- Most agencies recoup the licence cost with one to two client deployments.
- Download the agency info pack
- Review the deployment details
- We'll follow up via e-mail
FAQ
Common questions from agencies reviewing the Undercom platform.
What do I get right now?
- A detailed platform overview
- Licensing and usage terms
- Deployment requirements
- How agencies typically package and monetise the platform
How is the platform delivered?
This is not an instant self-serve download at this stage.
Can I resell or redistribute the Undercom platform or source code?
Is this a SaaS or subscription product?
Agencies purchase a one-time licence, self-host the platform, and deploy it under their own brand. There are no monthly usage fees to Undercom.
Do clients manage their own chatbot?
Clients can:
- Update knowledge
- Upload documents
- Adjust branding and appearance
Has this been used on real client websites?
How many clients can I deploy this for?
Do you provide ongoing support?
- Full documentation
- A short post-delivery handover window